For this project, my team at Humber chose to create a social campaign for the music festival Veld. We researched the festival and decided to focus on health and safety education, due to the previous year's high number of overdoses. We also saw the legalisation of cannabis as an opportunity to plan how it would be integrated into live music events. My portion of the content created for this campaign was Instagram TV influencer videos and video graphics for our campaign's hashtag #veldessentials. The majority of my work was researching cannabis legislation for legal promotion tactics, shooting and editing videos, and creating the final presentation slide decks.

Slide deck & Report