During my internship with Warner Music Canada, I created and ran two TikTok accounts (@warnermusiccanada and @HipHopVBZ). I was responsible for strategy, moderation and content creation for these accounts. Both accounts amassed a 20k organic following starting from 100 or fewer followers. Created content received an average of 20k -100k views with a set of two posts for Ava Max Kings and Queens receiving 8 million views